Sajaao: Bringing Art to Every Home, One Brushstroke at a Time
In an office filled with colors, creativity, and canvases, Shailesh Vedpathak Founder of Sajaao. sits surrounded by artworks in various stages of completion. Outside, towering urban landscapes and neutral-colored homes create a contrast to the vibrant energy inside. Nine years ago, fine art was considered either a luxury for the elite or reduced to mass-produced prints. That’s when Sajaao was born—a brand that set out to make original art both accessible and affordable for Indian homes.
Today, Sajaao is India's first in-house artist-driven fine art brand, producing handmade paintings across multiple styles—abstract, modern, figurative, and realistic—crafted exclusively by its dedicated team of artists. Unlike marketplaces that sell either expensive originals or cheap prints, Sajaao fills the gap by offering high-quality, original paintings at an affordable price.
Bridging the Gap in India's Art Market
“The Indian art market has always been polarized,” says Shailesh Vedpathak, “On one hand, premium galleries and collectors trade high-value fine art, and on the other, mass-produced prints dominate online platforms. The space for affordable yet original art has remained largely unexplored.”
According to industry insights, India’s decor and art market is valued at billions, yet the majority of middle-class households hesitate to invest in paintings due to high costs or a lack of awareness about the available options. Sajaao's mission is to change that perception, allowing every individual to bring home an original piece of art—whether to complement their interiors, express their personality, or simply appreciate creativity.
An In-House Studio of Artists
What sets Sajaao apart is its dedicated team of in-house artists, each bringing their unique artistic styles to the collection. Instead of sourcing from independent sellers, the brand curates, conceptualizes, and creates its artwork internally, ensuring both quality and affordability.
“The way art is created, sold, and perceived in India needs transformation,” says Shailesh Vedpathak. “By employing talented artists full-time, we ensure that every piece is crafted with passion and expertise, rather than being mass-produced or overpriced.”
The result? A diverse portfolio of original paintings—from modern abstracts to heritage-inspired pieces—allowing buyers to find art that truly resonates with their space and emotions.
Beyond Buying: Creating an Art Experience
Just as gardening requires knowledge, buying art is an experience that goes beyond selection and purchase. Sajaao offers an immersive digital platform, allowing customers to preview paintings in different frames and wall colors before making a decision.
Additionally, for those seeking a personal touch, Sajaao offers customized artwork—whether a cherished memory, a corporate gift, or an artistic interpretation of a client’s vision. The company also collaborates with interior designers and architects, ensuring that its art finds a place in well-designed homes, offices, and hospitality spaces.
Building a New Generation of Art Enthusiasts
Over the years, Sajaao has noticed a shift in buyer demographics. While seasoned collectors continue to seek premium art, a new wave of younger homeowners, professionals, and decor enthusiasts are looking to invest in original paintings for their spaces.
“People want their homes to tell a story, and art does that beautifully,” says Shailesh Vedpathak. “We are here to make sure that story is authentic, accessible, and deeply personal.”
A Vision for the Future
Much like India’s evolving taste in home decor, the demand for original, affordable fine art is on the rise. With plans to expand collections, introduce limited-edition artist collaborations, and enhance the digital experience, Sajaao aims to become the go-to art brand for every Indian home.
Because walls are not just walls—they are canvases for our emotions, memories, and dreams. And with Sajaao, every home can tell a story.
